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On July 08, 2016 Global Sports Brand PUMA announced that it will partner with stichd to launch FUELFORFANS.COM. Through this new online platform, PUMA offers all Formula 1 fans around the world access to PUMA's Motorsport products, from replica jerseys and race day caps to keyrings, including exclusive limited editions. It will be the official e-commerce store for all the major F1 teams.

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Fuel For Fans 

Welcome to Fuel For Fans, your official one-stop shop for all the latest Formula 1 merchandise and news updates.

Launched in summer 2016, Fuel For Fans launched with the goal of enriching the global motorsport community by offering you, the fans, the better alternative to trawling the internet and stores to find the freshest gear. 

Being the recognised licensed partner of the vast majority of the Formula 1 teams has enabled us to bring all the major teams’ gear, including exclusive and limited editions, under one roof. Meaning whatever your affiliation or location, you can rest easy in the knowledge that every product on Fuel For Fans is always the real deal.

As fellow petrol heads, we share your passion for motorsports and welcome your feedback on how we could make your shopping experience even better.

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About stichd

stichd: designs, develops, distributes licensed Motorsport merchandise. We translate our brand's values through our expertise in team wear and fan wear ranges, whilst establishing strong connections to our consumer needs. Our heart is in motorsport and we understand intimately what teams in this arena are looking for  –  from technical team requirements and the representation of a brand’s image, to how to make fans feel more connected to their team or pilot.  We use these insights to inform every design we produce. More info on

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